Thursday, 15 June 2017

How to do A/B Testing with WordPress?

WordPress is a Open-source content management system (CMS). It is designed based on popular language PHP and database MySQL. WordPress is currently being used by over 27% of websites and supports more than 60 million websites. A/B testing is a way to find out the suitable online promotional and marketing strategies for the business. It is an efficient testing platform which can test everything from a WordPress website. Generally this testing is used to test everything relate to online. A need for converting PSD to WordPress theme may arise as we can create two separate webpages for A/B testing.

One can use A/B testing for checking website copy, sales emails and search ads. A well planned A/B testing can bring in effectiveness in your marketing efforts. In this we will search for most effective elements of a promotion and integrating them which will result in more success and more profits. Actually in A/B testing we run many experiments simultaneously among two or more pages to know which performs the best.


Planning for A/B testing?

The first step you have to do while planning for an A/B testing is to decide what to test. Then construct a list of all the variables you will test.

Process of A/B testing involves following steps:-
  • First of all you have to choose the site you want to optimize the conversion on.
  • Then choose an element from a page that you would do to split test on.
  • Now make two variations of the page such as A and B.
  • Make both the page variants to the viewers of your website for a specific period of time.
  • Now you can see and compare the conversion rates of both the web pages.
  • The web page which has the highest conversion rates has better results so you can use this.

Performing A/B testing on your WordPress site

Select your page
 
In first step for A/B testing on your WordPress website, you have to select the web page that you want to apply A/B testing and aware of all the parts which you want to test. Using this one can develop the desired strategies.



Select the appropriate solution

Now you have to select the site elements that are required for the testing. This can be done using the WordPress A/B tool. Using this tool you can select the A/B testing experiments which are important for the website.

Creating Required variations


Create required variation and start the A/B testing experiments. Make two variations of your site for example A and B. In this variation A is the original web page of the site and variation B is the web page that contains the changes.

Select the variation

After creating the variations, you have to run your A/B testing for specific period of time. This is the final step in A/B testing. You have to present your two variations for your site's visitors for checking conversion rates. The conversion rates are calculated for the specific time period. After the conversion rates are calculated the page to be used will be decided.

While doing this testing you have to select the correct selection for your testing experiments. Then you can easily compare the results and select the page with higher conversion rates and after selecting the web page, you can do changes on your site without any problem.

Thus we can say that A/B testing helps you to find the best marketing strategies for your site and also helps you to improve your site conversion rates.

There are two methods that you can use while performing A/B testing on your WordPress Site.

Self contained plugins
 
These plugins help you in showing all the variation and record them. You can see all the generated reports on your WordPress dashboard. The main benefit of using these plugins is that your data will stay on your site

Third Party service


In this method the particular plugin is connected with the third party service to manage all the tests. It manages analysis and reporting and allows only those users who are actually registered to see the website content.

We have elaborated all the steps and processes to implement A/B testing on any WordPress website. This will help you a lot in creating your marketing strategy and try to assist you in fulfilling your goals and targets so that your online business can generate lots of sales and profits for you.

Wednesday, 31 May 2017

Few reasons that prove WordPress is the best for website development

There is no doubt in that the WordPress is one of the most popular content management systems in the website & blog development sector. At present, WordPress is supporting over 28% of the sites and 60% blogs which are live on the World Wide Web. A market survey reported that WordPress is powering every 5th site which is a part of the web sphere. Thanks to the constantly rising popularity of WordPress, every day 100,000 new portals join the web bandwagon.

Here are some reasons that prove WordPress is the best for both blog & website development:

1. Open-source


WordPress contains PHP codes in the backend because of which it is termed as open-source. Moreover, this feature also makes HTML to WordPress conversion process easy and hassle free. Currently, there are thousands of developers spread across the globe, who work round the clock to enhance the feature & functionalities of this content management system. The best thing about WordPress is that you don’t have to spend money on procuring licenses.



2. Amazing market reputation

With WordPress in place, you don’t have to worry about the market reputation. Currently, WordPress is used by some of the leading brands & companies which are listed in top positions of Fortune 500, Time.com, Forbes, CNN, Bloomberg etc. So, by investing your money in WordPress development will surely bring you hefty returns on investment.

3. Plenty of WordPress developers are available in the market.

Within a decade, thousands of WordPress development services providers have sprouted in the market. It’s very easy to locate a suitable developer for your project. In case you have a good budget for your web development project, then you can also opt for the bespoke services in which you will get a custom made website matching up with your business setup.

4. Easy SEO

SEO has always been a major advantage of WordPress. Thanks to its semantic and search engine friendly codes, the WordPress CMS comes search engine optimized right out of the box. Still, if you wish to enhance this functionality, then you can take help of some dedicated SEO plugins such as All-in-one SEO.

5. A huge amount of plugins

Plugins are the core part of WordPress and if you wish that your website should also succeed in this competitive environment then you must install the best plugins in your portal. These plugins are just short codes which are designed to perform a specific function on a website. In case you are not able to find a suitable plugin, then you can also opt for custom plugin development services.

Also read this : Top 5 Moodle Plugins For WordPress

6. Easy to use interface


WordPress comes pre-loaded with an easy to use interface which can be managed via the Admin Panel. It acts as a control center from where you can tweak each and every element of your website can modify it as per your requirement. If you are not proficient in modification process then it's recommended to hire an expert.

Summing Up

In this article, you will come across 6 reasons that prove WordPress is the best.

Tuesday, 16 May 2017

How To Select A Custom WordPress Theme For Business

Ever since WordPress was introduced back in 2003, it has become a primary open source platform for blogging as well as publishing. The simplicity the platform and the plethora of plugins and themes have led to immense popularity for using WordPress around the world.

From a wide range of themes to choose from, the designers have led the WordPress theme customization to a different level. These premium themes are skillfully designed and ensure a crisp responsiveness. In order to get a robust content management system for your website, here is a list of aspects to look out for in a premium theme.

Prefer A Unique And Quality Layout


The custom WordPress theme you want your website to be made on should be unique.The overall aesthetics should look better and display a premium quality design. With design being the prime factors to funnel down more traffic, a retina-optimized design should be awaiting the visitors once they land on the website.

Preview The Theme

The best part about consider a theme made by the WordPress web development services is that they include live demos and previews. This is important to know of the theme before you buy it. It is advised that you should not go for the themes that do not have any live preview or demo. Explore the demo thoroughly and go through all functions to be assured.

Ensure Regular Support And Updates

If you're buying a WordPress theme, make sure that it is backed up with a certain degree of assistance from its developers. The support can differ from  a personalized support from the designer, to the ticketing system or a free membership of certain forums to get support. Moreover, with the WordPress CMS getting regular updates, the developers should be able to add all the new features to the purchased theme.

Consider The Documentation

Select the WordPress theme which features a step-by-step instruction manual. This should guide you on the standard processes such as how to upload and install the theme as well as manage it.

A Well Structured Theme

A custom WordPress theme which you consider should be the one which does not have any misspellings, bugs, errors, crash or low-quality images. The theme should be built on a semantic structures of code and be as per the W3C standards. Make sure that it is cross browser compatible and responds well on all kinds of devices and web browsers.

Look Out For Some Mandatory Features

While every theme, especially the premium ones have certain feature, there are some mandatory features which every theme should have. These include:
  • Javascript
  • HTML
  • XHTML
  • Ajax
  • Multiple layouts
  • Drop-down menus
  • Print style sheets

Tuesday, 9 May 2017

Browser-Friendly Way Of Creating A WordPress Website

Creating a WordPress website is relatively easy since the platforms provides you with all the necessary tools for development. However, creating a website which is as per the preferences of the web browsers, such as Google is crucial to ensure that it is able to rank higher once it goes live.

With that said, you can find many WordPress developer for hire who can assist you in not just coming up with an amazing website, but let you know of the ways by which you can create a site which most search engines want to see. Here is a brief review of how it is done :



  • After installing the WordPress CMS into your domain, connect it with your hosting service. Remember to note down the login details to the admin dashboard before logging in.
  • Next, go to the General Settings and delete the phrase ‘Just Another WordPress Blog’.
  • Go to the permalinks and type in the characters /%postname%. You can take assistance from WordPress web development services if you are not confident with this step. By doing this you will be able to make the post look like the this: domainname.com/topic-of-your-blog rather than the default which looks like: domainname.com/?=id=2345. This is also regarded as a spam link on different search engines such as Google.
  • Now, change the default un-categorized articles into various categories.
  • Convert the ‘Hello World’ into a short welcome note for the visitors in which you can add a message or a brief introduction in which you let your audience know what the post or blog is all about.
  • Change the sample page into About Us Page. Here, you can share your information such as your profession, your views on the topics you discuss in the blogs and the purpose of creating the website.
  • Now, you can add the plugins which you wish to feature on the dashboard of your WordPress website.
  • In the next step, it is recommended that you should activate the All-In-One SEO Pack plugin, which will allow you to create headings, brief descriptions and keywords as per the rankings.
  • If you wish to add a discussion room at the end of the blog, you can use a form building WordPress plugin such as Contact Form 7 which will allow you to create the box for the readers to type in their name, email and comments or quarries they wish to ask or discuss with the fellow readers or the author.
  • Next, add some caching plugins which will allow the website to load faster. You can pick from WP Super Cache, W3 Total Cache, Cache Enabler, Zen Cache and so on.
  • Once you have installed a plugin, the next step is to choose a template, which can be found in Themes under Appearances. Depending upon the features you wish to incorporate in your website such as image sliders, two or three columns display and so on, you can pick the one that best suits your purpose.
  • Now, go to the Widgets menu and delete the ones which you do not require. These widgets are displayed on the sidebar. You can choose the ones which will display banner codes, recent posts, most viewed posts and similar standard widgets.
  • Create the top and bottom menu which has the desired categories such as Home, About, Blog, Products, Reviews, Testimonials and Contact Us pages.
  • Once the initial setup is ready, you can simply go ahead with adding blogs, articles, new products as well as tweak the website on the go.
  • As you get familiar with the platform, you can add or drop the plugins to make website management easier.

Monday, 1 May 2017

What are the actual costs of hiring a skilled WordPress developer?

When it comes to choosing the suitable content management system for the purpose of website development, you cannot ignore the presence of WordPress. It is one of the most powerful CMS platforms that permits users to create scalable and flexible sites suitable for both personal and business use. WordPress has so much dominance in the web development sector that it is currently powering approx 35% of the portals which are live on the World Wide Web.

There is no other CMS software in the market which can match the reliability that WordPress provides. If you are planning to use this CMS, then you have to look out for the skilled and experienced WordPress developer for hire because they are the only one who can provide you with an easy to use the portal. Whenever you will start looking out for the developer, there will be two broad choices that you have to face. 



The first one is of the Freelancers whereas the second one is a WordPress development agency. Regardless of whatever choice you make, either of two would work at a cost for you. Given below is the brief comparison of the cost of hiring of the freelance WP developer and a professional agency.

Freelancer Rates: The hourly rate of a freelance for the WordPress development would range from the $20 to $50 (for the beginners) to $150 to $350 (specialist). The cost of hiring an expert completely depends on the skill level that is possessed by the freelancer.

Agency Rates: In the case of the agency offering WordPress development services could range from $60 to $120 (small firm) and for the large market beasts $200-$275.

Well, WordPress is not only about the web designing and developing but it also demands maintenance services as well as the regular updates. These all should be included in the costs as well. So, the overall WordPress web development cost will roughly around $500 to $2500+ for designing a basic WP site. However, WordPress Website Development Cost usually depends on location and market.

There are broadly two sorts of WordPress developers which you will come across in the market. One is the Bad Developer who will overcharge you and would not work at their full potential and thus not deliver you the desired work in the stipulated time frame. The second one is the Good Developers would deliver you more than what was expected from them but will work for you at a premium price.

After comparing the two sets of WordPress developers, the one point is clear that the quality of work can be only delivered by the experienced developers. The cost of hiring an expert is an important aspect but you have to consider the quality work, past projects, clientele as well. Whether a developer is worth a premium price tag must be decided on the basis of the expertise level and past work that has been done by him.

Conclusion

From the above-mentioned article, it is very much clear that there is nothing concrete can be said about the cost of hiring a WordPress developer. You should be giving a great importance to your project requirements first and then choose the developer which is best suited for the development of your project. If you are new to the online business world, then you have to calculate all the risk so that you don't have to face any hassle before or during the project. With proper risk assessment done, you can limit your losses that would incur of any mishappening. Bear this thing in mind that the WordPress Website Development Cost usually also depends on the location and market.

Friday, 28 April 2017

Top 5 Plugins For WordPress Based E-Commerce Stores

E-Commerce plugins are the must-have tools if you wish to sell products online without any glitches. There are many ways in which can sell products and services from your website. One of the reliable and highly profitable way is to integrate a WordPress plugin and sell with ease.

Given the never-ending, list of features these plugins come loaded with, it has become important that the WordPress eCommerce website development should feature these plugins. And when it comes to picking the best WordPress E-Commerce plugin, here is a list that will come handy.

1) WP e-commerce



This plugin has been used by many WordPress users since it has many custom features. Although a free plugin, it has some amazing features which are not available even in some of the paid plugins. because it has many different features and is free. The list of payment solutions available with the plugin are:
  • Checks
  • Money orders
  • Pay Pal Payment Standard
  • Pay Pal Payment Pro
  • Pay Pal Express Checkout
  • Google Checkout

2)  Shopp

Shopp is a paid plugin. In the beginner level, you get a license for the software. You can also use many other plugins and integrate them with each other and enhance the overall functionality. These plugins feature options for adding different payment gateways, shipping modules, or a support session in the E-Commerce store.

Since the plugin comes with a detailed documentation, the installation process and the usage of the plugin is quite elementary. There are many interesting and unique features associated with Shopp, such as the ability to customize the carts. This along with many others is the reason why Shopp makes it to the list of the premium and reliable plugins for WordPress based eCommerce websites available in the market today.

3) Shopify

Shopify is a popular E-Commerce plugin for WordPress and is highly recommended by the webmasters. This is one of the go-to plugins which the E-Commerce store owners use when all other plugins fail to perform as desired. Shopify is very easy to install, and customizable to the granular level. The users of the plugin often get addicted to the simple management and robust features of the plugin, making it a remarkable tool.

4) PHPurchase

The PHPurchase plugin comes in two versions, the Standard and the Pro version. The plugin has many exclusive features, which are easy to customize as well. The list of payment gateways which can be used with the PHPurchase plugin are:
  • Pay Pal Website Payments Standard
  • Pay Pal Website Payments Professional
  • Pay Pal Express Checkout
  • eProcessing Network
  • Chase Paymentech
  • Quantum Gateway
  • Authorize.net

5)  EShop


This is one of the noteworthy free plugin for WordPress. It is highly preferred as a robust e-cart. The plugin is fairly easy to install and you can instantly add, review and check the stats of the products within a few mouse clicks. You can also customize EShop to the core as per your needs and create an amazing appearance. Although the plugin comes integrated with only PayPal or Payson, but if you are using any of these gateways, it is not much of a drawback.

Conclusion


The plugins mentioned above are easy to install in your E-Commerce site. Since each plugin has a different role to play, you must pick the one that serves the purpose of your website. However, if your business sells thousands of products online, you should opt for a custom plugin development from a reputed service provider.

Wednesday, 26 April 2017

How To Cast An Experienced WordPress Developer?

Introduced in 2003, WordPress has evolved as the leading and highly recommended content management system in the recent times. WordPress is providing an unmatched interface and an amazing user experience to millions of users. If you want a website which features all the latest features, then WordPress is the best choice of CMS for your business.

Although the platform is easy to get along with, there is a need to hire a great WordPress developer who has a certain level of expertise to develop an efficient website. Only a skilled WordPress developer can fulfill the website needs and ensure you that you achieve your business goals. For the hiring process,  there are some key pointers to consider which we will discuss in this post:




Knowledge

The developer you hire must possess the know-how to manage the technical glitches of the WordPress development. This is possible only if they have access to the latest developments and technologies. Make sure that the developer is an active community member and knows of the current and upcoming trends of the CMS.

Specialization

Merely going around the credentials of the WordPress programmer is not enough. It is advised that you should go through every detail of the development work they have worked on in the past. You need to target the specialization you are looking for, as per the needs of your project.

Expertise

You would certainly want an expert to handle your project rather than an amateur. Check the portfolio of the developer and see that he has mastered the skills while working on different projects. Instead of experience in the field, look for the type of projects they have done and measure the quality of their work. You need to look out for the proficiency in general web development languages like:

1. JavaScript
2. PHP
3. CSS
4. XML
5. HTML5
6. MY-SQL

All these coding languages are a part of WordPress development. Make sure that the developer you hire is an expert in these technologies.

Also read this : Why WordPress is good option for marketing business blog

Dependability


Along with being a tech-savvy, a developer should be reliable as well. You should not have any issues while sharing your expectations or personal business data with the hired developer. At the same time, it is important that they ensure you to deliver the project in time without exceeding the discussed budget.

Affordability


It does not necessarily mean that you have to shell out a lot of money to achieve premium quality. You should always discuss the budget with your developer and work on ways to keep the costs to the minimum.

Customer Support

You will need to get back to your developer from time to time during and after the development. In this case, technical support services play a vital role in ensuring a productive partnership between you and the developer. Ask the developer about the type of post-project support which you can expect. Support services signify the reliability of the developer you wish to work with. Make sure that the support services are a part of the contract and have been mentioned in the terms and conditions of support.

Conclusion

If you wish for an awesome website but do not have the rightful resources, hiring a WordPress developer is an ideal choice. With the rising popularity of WordPress, you can find many developers on the web who provide the services at cost effective pricing. You can also consult the previous clients of the developer and ask for the feedback before you hire him for your project.